About Welldana A/S

Welldana A/S

Welldana is one of Scandinavia's largest wholesalers in pool, spa and sauna and has evolved from being a traditional wholesaler who supplied goods to the market, to a modern business partner providing multi-level business support. Today, for customers who want it, we can solve logistics tasks, help with shop layout and support with marketing. We provide training for our clients in a fully-fledged training center, with the option of individual webinars through online cameras covering the training center. That way, our customers can get support for most of the features that support a market-leading range.

Mission & Objectives

OUR MISSION IS TO SUPPORT OUR PARTNERS IN THE ENTIRE VALUE CREATION

Welldana has a constant goal of being the most effective partner in the industry. Quality and speed are the most important success criteria for our part of the value chain, which we will constantly streamline with our partners. It must be the easiest place to find relevant information and the fastest place to order goods. Our delivery time is the fastest in the industry.

Brands & product range

Welldana offers a deep range of equipment for swimming pools, spa, sauna and chemistry. The biggest brands. That is why we have a strong European collaboration, which helps us to have access to the best and largest producers in the industry. Our range is composed so that it covers the market broadly, always focusing on advanced products that we stress test before taking it into range. We emphasize that manufacturers focus on technological development and that they have the highest quality standards. Quality and reliability mean everything!

Product range The range is both wide and deep. Welldana thus offers a deep range of equipment for swimming pools, spa, sauna and chemistry for water treatment.

This combined with the range of products for small pools of 10 m 3 to several hundred cubic meters, from small spa to the bathroom or garden to large 8-person spa for hotels, from a sauna for two people to large public saunas for both 10 and 20 people. Only the chemistry is limited to one market. The private.

Dealers

By far the largest part of sales is to Denmark, Norway and Sweden. Other export markets are characterized by being special products, or complete solutions for selected product groups. Depending on the individual market, our customers are, roughly speaking, divided into two segments: 1 Public market resellers, such as swimming pools, wellness centers, hotels and campsites. Common to these is that they are all subject to a public standard (DS477), which describes some standards for the equipment, installation and their function. The area is relatively tightly regulated, and dealers for this part of the market are usually focused exclusively on this market. 2 Retailers for the private market, which in the word meaning are private facilities, but also the whole cottage market, which is not regulated under DS477. The dealers for this market are most often installers, where some have associated sales exhibition to a greater or lesser extent. Few of these have a web shop as a supplementary platform.

Management

Humans are our most important resource. Our internal structure is flat and resolute. The management philosophy is that we know where we want to go and when we will reach new goals. How we get there is up to the individual's desire and well-being. We are a smaller company with highly visible management, which is why sparring is always available.